In a city like Atlanta you can’t go very far in any direction without running into someone doing some amazing thing. In the case of Beth Malone that thing is turning convention on it’s ear. Along with her business partner Courtney Hammond, Beth brings artists and their art work from around the US and places them in unlikely settings in even more unlikely neighborhoods. As was the case with their recent Boom City! exhibition. Boom City! was an installation of contemporary artwork from Atlanta, New York, and New Orleans in a building that began it’s life as a band almost 100 years ago in a neighborhood that is known more for it’s crime and terrible parking than it’s appetite for Art. According to their mission statement Dashboard Co-op activates raw space with radical contemporary art to inspire neighborhood development and cultural awareness. They most certainly hit that mark with Boom City! as they have done with every exhibition they have done.
Beth is one of those people who you feel energized just being around. She is at once incredibly formidable and incredibly approachable and while she could have done anything absolutely anywhere she chose to channel her talents into putting the Atlanta Art culture on the National Map. Beth epitomizes ambition and determination and we’re proud to know her and to have been the go-to printer for Dashboard. That is why Beth Malone is the subject of this month’s Straight and Arrow.
Fallen Arrows: Which neighborhood do you call home? Beth: Reynoldstown, ATL
FA: What song/album do you have playing on repeat right now? Beth: This is gonna sound over the top — recently, Santiago Paramo created the soundtrack for dance created by Helen Hale. In a series of misadventures, I was handed a CD of the soundtrack. I don’t have the music-genre-lingo to describe it but its damn good, all instrumental and cinematic.
FA: What inspired you to start your current venture? Beth: Artists, Atlanta, and my business partner Courtney Hammond.
FA: What challenges did you face/are you facing in getting your project off the ground? How have you/are you overcoming them? Beth:Time management. I’m not able to devote as much time to it as I need to. I’m asking for help. We have a lot of volunteers, a really supportive board, and a staff that never sleeps.
FA: What are some of the things you love about working in Atlanta? Beth: The change the art community makes to the city as a whole is in front of my face each day – I can see it everywhere. Atlanta lends itself well to change, I think she likes it.
FA: If someone handed you an open ended plane ticket to anywhere on earth if you left right now where would you be heading? Beth: Galapagos Islands or absolutely anywhere in Southeast Asia.
FA: Tell us a little about what inspires you or makes you tick? Beth: I’m inspired by big sky, dirty cities, art museums, galleries, slow movies, and a good rooftop. I’m inspired by people who ask lots of questions. I tick by being consistently productive, which is annoying because I need more quiet than sound. This has all taken me a long time to figure out.
FA: If you could pick any one person on earth you’d love to see wearing your merch who would it be? Why? Beth: Strong Women: Sarah Sze, Hilary Clinton, Aung San Suu Kyi, The Coathangers and Ai Wei Wei
FA: What does the future look like for you and your venture? Beth: We’re planting roots. And we’re traveling. We’re doing big things this year that I can’t talk about yet…
FA: Tell people where they can find you and buy your gear? Beth: They can find us at our exhibitions in vacant properties around the city. To find out where those are and when they’re popping up, they can visit dashboardco-op.org
People often tell us they have a hard time finding the shop. Because we care about you guys we’ve created a 4 step process we call FindFA! Enjoy! (at Fallen Arrows Direct to Garment Printshop)
Alright fellow offspring. Monday is the last day to get your order in for Dad’s big day and get 30% off. That’s just $14 bucks for any design on a white tee and $17 on a dark tee! Get crackin’ and get Dad something he’ll actually like! Email firstname.lastname@example.org to place your order.
We’re in New York! Well, kind of. Our friend Ruby Velle and her Soulful Soulphonics @rubyvelleandthesoulphonics are in New York for the Governors Ball (on the Honda Stage on June 8th) and she’s packing brand new Fallen Arrows printed tees! If you’re in NYC you can check them out at one of the other shows they’re playing around town.
A couple of months ago we received an email. As you might imagine we receive a lot of emails every day. This particular was very different from the ones we usually receive. It was from a man named Joe who had recently lost his wife of almost 36 years and had decided to run 5K’s to keep her memory alive. Joe was looking for a t-shirt that would reflect that goal as he ran.
It’s hard to chat with Joe without smiling. In spite of the tragedy of losing his long time partner and companion Joe is upbeat, quick to laugh, and still very, very much in love with Liza his wife. The way he talks about her could restore the most cynical person’s faith in love. I had the good fortune to chat with Joe about his race and his reasons for racing. I hope this Q&A will inspire you like it inspired me.
FA: What neighborhood do you call home?Joe: Sandy Springs is our neighborhood FA: How long have you lived in Atlanta?Joe: About 32 years FA: How did you end up here?Joe: Liza’s parents were living here at the time FA: Tell us a little about what inspires you or makes you tick? Joe: Right now my major inspiration are my 2 boys Eric (19) and Alexander (15) - they are truly great kids - besides that I have been fortunate enough to be able to travel to many parts of the world - love to travel, sports and also to be outdoors skiing, hiking, fishing etc….. FA: Tell us a little bit about your wife?Joe: My wife Liza was truly a special person - I met her in Miami soon after High School 1977 - she was from the nice side of the tracks(Coral Gables) - we dated for almost 2 years and decided to get married, but our parents disapproved so we eloped at 20. It wasn’t an ideal situation at a young age, but we pulled thru and were relatively successful in life. Liza was in the music industry for over 20 years and took countless friends/kids to meet artists backstage, she was the cool/hip Mom. Liza was a truly an attractive woman, but her inner light was even more beautiful - she rescued countless animals and helped many friend and family members. She described herself as “festive” and was definitely fun to be around. God only knows how much I miss her, but man was I blessed to be with her for almost 36 years. You could not ask for more in a Mom or Wife. Talking about inspiration - she always inspired me and still does to this day. Liza was born in Manhattan and moved to San Juan about 13 and then to Miami about 15. She loved our boys dearly. FA: What inspired you run as a way to honor your wife?Joe: I want to continue talking about her and maybe running brings that - also everytime I run I think about her and talk to her. FA: What does the future look like for you? Will you be running more races?Joe: I will probably run more races - I would love to run also in Miami - I have never been a long distance runner, but I guess it helps me. FA: Tell people where they can find you and learn more about your story?Joe:By email: email@example.com